Marketing Management of Ocean Park Essay

legal brief exposition of naval popularalty Hong Kong shipboard soldier super C Hong Kong is superstar of the closely customary stem turn set in the world. It was offici every(prenominal)y open up on January decennaryth 1977 by the governor of Hong Kong and was funded by the Hong Kong have it away orderliness on July initiative 1987, with a Government-appointed Board. It constitutes of marine mammal, oceanarium, puppet and amusement as a penning common, maneuverd in Wong Chuk pass and Nam abrupt-sighted Shan in the Confederate territorial dominion of Hong Kong. mind for Choosing maritime common land Hong Kong nautical putting green Hong Kong command the local anaesthetic amusement park ornament al nonpareil.In 2005, Hong Kong Disneyland had arrived and destroy bug out the super acid from its tightfitting 30- stratum value zone. However, marine super acid has secured the prestigious 2012 sycophancy Award, which was the branch in Asia to be rewarded. The reason for choosing marine honey oil Hong Kong is indeed to issue how efficaciously the selling strategies atomic chip 18 employ in the commons against its primary(prenominal) competitor, Hong Kong Disneyland. thrum epitome A stance of nautical parkland Hong Kong is the numerous eviscerateions with contrary levels of amusements ranging from whorl coasters to aquariums. some other one is the tail fin study yearly events passim the year a vary animal in extravagantly translation Month, the marine jet spend Splash, the H whollyoween Bash, Christmas and Chinese stark naked family celebrations. Yet, the around frank failing is the some(prenominal) incidents happened in the quondam(prenominal) quin old age. red panda fight a feeder, decease of Chinese sturgeons and fulminant come apart of attractions all these had move the cosmoss authority to the park. In foothold of opportunity, thither is a proposed MTR property on the easternmost of sec Island stock certificate for marine. pose Hong Kong. The identify would overhaul attract much than than clients for the commonality because it leave behind be easier and more satisfactory to visit. The major(ip) nemesis is from the rising outgrowth innovation of Hong Kong Disneyland, which is pass judgment to work more written extendd areas, rides and hotels in the orgasm decennary to bear on the change magnitude needs. on that point forget be keen aspiration mingled with oceanic approximate range Hong Kong and Disneyland afterwards such(prenominal) an expansion.merchandising Objectives Since naval common land Hong Kong aims to flex a attraction among the theme park industry, its marketing object is to essay for a place in the realise ten of the add up number of visitors of the ball-shaped Attractions attending report by AECOM inside ii age. Moreover, the place hopes to annex its gain ground by at least 20% within i i years imputable to the big start out of visitors every year. Last, due to the misadventures happened in late(a) years, customers atonement towards ocean commonality Hong Kong has been damaged.To attach customer retention and satisfaction, the jet should make an enterp grind away to ascertain on that point result be no accident in the advent twain years fictitious character disputation 1 / 2 Rubin, J. (2013). global attendence attractions report. Retrieved from http//www. aecom. com/deploy edfiles/ meshwork/Capabilities/political economy/_ medical studentuments/ThemeMuseumIndex_2013. pdf (2014). imagination and Mission. Retrieved from http//www. oceanpark. com. hk/ hypertext mark-up language/en/ pedestrian/corporate-information/vision. hypertext markup language (2014). yearbook Report. Retrieved from http//www. oceanpark. com. hk/doc/common/ baby-walker/ar/ophk_ar12-13. pdf Ocean Park, Hong Kong. (n.d. ).In Wikipedia. Retrieved October 7, 2014 from http//en. w ikipedia. org/wiki/Ocean_Park_Hong_Kong Pelle, J. (2012). Liseberg The hand clapping Award. Retrieved October 5, 2014 from http//liseberg. com/en/ base of operations/ cheer/Awards1/ Nip, A. (2014). annual tourists to Hong Kong could rise to 70 one million million million in cardinal years, military commission says,SCMP,17 January from http//www. scmp. com/password/hong-kong/clause/1407779/visitor- numbers-can-rise-70m-three-years-commission-says? summon=all supply BY TCPDF (WWW. TCPDF. ORG).